Google Ads ⭐ Case study of the Marketing Link LLC agency

Дайджест новин з ШІ та маркетингу за січень 2026

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

HOW WE INCREASED THE NUMBER OF LEADS BY 4× IN GOOGLE ADS FOR THE HOME REPAIR AND REMODELING NICHE (ALABAMA, USA)

Over six months, we managed to increase the number of leads from Google Ads by 4× in one of the most competitive service niches in the U.S.—remodeling and home repairs. The secret lies in deep sales funnel analytics, regular and meticulous ad optimization, and a clear focus on business results. Google Ads Service Remodeling and […]

Post author Vlad Taran
Post date December 19, 2025
Reading time 15 minutes to read
Post author # Cases, Google Ads, Marketing, PPC

Стратегії призначення ставок в Google Ads: як обрати правильну

BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE

The right choice of a bidding strategy is one of the key factors for success in contextual advertising. That’s why doing everything randomly or leaving it by default, as Google recommends, is not the best strategy. Which one is better — we will figure out right now, and not just figure it out, but give 13 practical […]

Post author Vlad Taran
Post date September 30, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Google Ads, PPC

Як встановити та налаштувати Quora Pixel

HOW TO INSTALL AND SET UP QUORA PIXEL

You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]

Post author Sergiy Korotkiy
Post date July 14, 2025
Reading time 5 minutes to read
Post author # Google Ads, Manual, Marketing, PPC

Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft

HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS

Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]

Post author Vlad Taran
Post date July 3, 2025
Reading time 15 minutes to read
Post author # Cases, Ecommerce, Google Ads, Marketing, PPC

Директ-маркетинг: що таке метод прямого маркетингу?

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

Вартість залучення клієнта: доленосна бізнес-метрика

COST OF CUSTOMER ACQUISITION OR CAC: A LIFE-CHANGING BUSINESS METRIC

Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]

Post author Oksana Korsun
Post date May 29, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, SEO

Що таке CTR та за якою формулою рахується

WHAT IS CTR AND HOW IS IT CALCULATED?

Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]

Post author Oksana Korsun
Post date May 16, 2025
Reading time 10 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

Що таке CPL: Cost Per Lead та як його рахувати

WHAT IS CPL (COST PER LEAD) AND HOW TO CALCULATE IT?

Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]

Post author Oksana Korsun
Post date May 14, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

How to set up Google Ads, SEO for Ed-Tech school

HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL

This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]

Post author Vlad Taran
Post date May 12, 2025
Reading time 5 minutes to read
Post author # Cases, Google Ads, Paid Social, PPC, SEO

Маркетингові кейси у сфері б'юті та салонного бізнесу

MARKETING AND CASE STUDIES FOR THE BEAUTY INDUSTRY

The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]

Post author Mykola Lukashuk
Post date September 23, 2024
Reading time 15 minutes to read
Post author # Google Ads, Paid Social, SEO

прийняти всі рекомендації Google Ads в кабінеті

WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT

Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]

Post author Mykola Lukashuk
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC

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