You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]
Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]
According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]
Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]
Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]
Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]
This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]
The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]
Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]
An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]
Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]
Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]