Eccommerce posts Case studies digital marketing

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

HOW TO TRACK PURCHASES IN AN ONLINE STORE USING GTM?

For any online store, it is important to know who buys what and when. For this purpose, Google offers a free service—Google Analytics 4—which provides many opportunities for analyzing user actions on the website. To fully unlock the capabilities of Google Analytics 4, it is necessary to send correct data to the service. Most modern […]

Post author Sergiy Korotkiy
Post date July 17, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Manual

Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft

HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS

Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]

Post author Vlad Taran
Post date July 3, 2025
Reading time 15 minutes to read
Post author # Cases, Ecommerce, Google Ads, Marketing, PPC

Як правильно підвищувати ціни для клієнтів?

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

how to create a utm link in google analytics

HOW TO CREATE UTM TAGS?

UTM tags are snippets of code, also known as GET parameters, added to the URL of a web page. They are used to track the effectiveness of various advertising campaigns and traffic sources. What will we discuss? UTM tags are added to the website URL to track information about specific link clicks. These URLs can […]

Post author Oksana Korsun
Post date March 1, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

PRICE DISCRIMINATION

Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs. The term “discrimination” comes from the Latin word “discriminatio”, which means “to distinguish” or “to differentiate”. Pricing in a monopoly market interests many marketers and business owners because the state no longer […]

Post author Oksana Korsun
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING

Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce

VIRTUAL FITTING ROOMS

What will be discussed? The ability to virtually try on clothes appeared around 2005. That’s when the Intellifit system was introduced, which was purchased by Unique Solutions in 2009 and renamed Me-ality. Today, more and more brands are using this technology and offering their customers a full online shopping experience. “It is forecasted that the […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce

HOW TO CREATE A THANK YOU PAGE FOR YOUR WEBSITE

A Thank You Page is a page displayed on the website after a visitor completes a target action, for example, placing an order. Quite often, marketers forget about this important element, so having a full-fledged thank-you page will significantly distinguish you among competitors and work for you daily and around the clock. What We Will […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, SEO

HOW TO SET UP SEARCH ADS CAMPAIGNS IN GOOGLE ADS

We thought that this is an important topic, so we explained information about Google search ads campaigns as if to a child: what they are, why they are needed, and how to set them up. We provide a detailed guide on all the setup steps and share tips, take notes! The article is aimed at […]

Post author Oryna Dyakiva
Post date February 21, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Google Ads, Manual, PPC

NOT EXPENSIVE, MAD: HOW TO MAKE MARKETING COST LESS

Marketing isn’t always expensive. You can start promoting your business or get out of a crisis situation without a big budget. In this article, we’ll talk about how to reduce marketing expenses and save on marketing without losing ground. What will be discussed Find a copywriter Marketing and copywriting go hand in hand. Textual content […]

Post author Anastasia Posypkina
Post date February 20, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Email, Paid Social, PPC

BURN RATE AND CASH RUNWAY: WHAT THEY ARE, HOW TO REDUCE

About 80% of startups fail to stay on top because of improper planning and cash flow control. Cash Burn Rate is one of the key indicators for creating and adjusting business strategies, especially for junior businesses. Cash Runway is determined on the basis of this figure, that is, it is the possible duration of existence […]

Post author Oksana Korsun
Post date June 28, 2023
Reading time 10 minutes to read
Post author # Ecommerce

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