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Дайджест новин з ШІ та маркетингу за лютий 2026

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

Post author Julia Sotnikova
Post date March 5, 2026
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

Shopping Research в чаті GPT або чи потрібна ще реклама в Google Shopping?

SHOPPING RESEARCH IN GPT CHAT—OR IS ADVERTISING IN GOOGLE SHOPPING STILL NECESSARY?

What our article is about: Shopping Research in ChatGPT In November 2025, OpenAI introduced a new feature called “Shopping Research» у ChatGPT” to the world, which can turn our entire shopping experience upside down. It creates personalized buyer’s guides by researching products on the Internet. The tool is currently available on mobile devices and on […]

Post author Roman Chaika
Post date January 29, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Marketing, SEO

Стратегії призначення ставок в Google Ads: як обрати правильну

BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE

The right choice of a bidding strategy is one of the key factors for success in contextual advertising. That’s why doing everything randomly or leaving it by default, as Google recommends, is not the best strategy. Which one is better — we will figure out right now, and not just figure it out, but give 13 practical […]

Post author Vlad Taran
Post date September 30, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Google Ads, PPC

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

HOW TO TRACK PURCHASES IN AN ONLINE STORE USING GTM?

For any online store, it is important to know who buys what and when. For this purpose, Google offers a free service—Google Analytics 4—which provides many opportunities for analyzing user actions on the website. To fully unlock the capabilities of Google Analytics 4, it is necessary to send correct data to the service. Most modern […]

Post author Sergiy Korotkiy
Post date July 17, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Manual

Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft

HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS

Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]

Post author Vlad Taran
Post date July 3, 2025
Reading time 15 minutes to read
Post author # Cases, Ecommerce, Google Ads, Marketing, PPC

Як правильно підвищувати ціни для клієнтів?

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

how to create a utm link in google analytics

HOW TO CREATE UTM TAGS?

UTM tags are snippets of code, also known as GET parameters, added to the URL of a web page. They are used to track the effectiveness of various advertising campaigns and traffic sources. What will we discuss? UTM tags are added to the website URL to track information about specific link clicks. These URLs can […]

Post author Oksana Korsun
Post date March 1, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

PRICE DISCRIMINATION

Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs. The term “discrimination” comes from the Latin word “discriminatio”, which means “to distinguish” or “to differentiate”. Pricing in a monopoly market interests many marketers and business owners because the state no longer […]

Post author Oksana Korsun
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING

Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce

VIRTUAL FITTING ROOMS

What will be discussed? The ability to virtually try on clothes appeared around 2005. That’s when the Intellifit system was introduced, which was purchased by Unique Solutions in 2009 and renamed Me-ality. Today, more and more brands are using this technology and offering their customers a full online shopping experience. “It is forecasted that the […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce

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