Case studies and articles SEO ⭐ Marketing Link LLC

WHAT IS ZIPF’S LAW IN COPYRIGHTING?

Zipf’s Law is the first mathematical pattern associated with the study of language. It is used in linguistics, informetrics, and more recently in copywriting. In mathematics, this law falls under the category of Pareto distribution, which is a statistical distribution method. It is thanks to this parameter that the analysis of texts from the perspective […]

Post author Oksana Korsun
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, SEO

MARKETING FOR AGRIBUSINESS AND FARMERS

The agribusiness sector is heavily dependent on external factors: climate change affects crop rotation, and the cost of energy resources necessitates the implementation of new technologies. Furthermore, finding a market for product distribution, organizing efficient logistics and storage can be challenging, not to mention changes in legislation, tax policy, quality standards, and environmental regulations. That’s […]

Post author Mykola Lukashuk
Post date February 1, 2024
Reading time 15 minutes to read
Post author # Google Ads, Paid Social, SEO

A BEGINNER’S GUIDE TO OPTIMIZE META TAGES: TITLE, DESCRIPTION AND H1

Meta tags are like the backbone of a webpage, guiding both Google and users. They’re useful for both machines and people, showing what the page is about and how relevant the information is. Without meta tags, a page is like a car without lights on a night highway. All meta tags are important, but they […]

Post author Julia Sotnikova
Post date December 6, 2023
Reading time 15 minutes to read
Post author # Manual, SEO

B2B, B2C MARKETING AND CASE STUDIES IN HORECA

This is a comprehensive guide to online marketing for HoReCa. In it you will find: About the author: Nik Lukashuk has been in marketing since 2014, the director of Marketing Link agency since 2017, before that he held managerial positions, a certified Google specialist. He has cases from projects in the USA, Canada, Ukraine. Looking […]

Post author Mykola Lukashuk
Post date November 3, 2023
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC, SEO

WHAT TO DO WITH A POOR INP SCORE IN GOOGLE SEARCH CONSOLE

To get a handle on the terms INP, let’s reconstruct the chronology. It’s complicated, can you give me examples? So, let’s break it down with examples. First, this is the time from a click on the “Show all content” hover to the display of that content on the page. Second, it can be the time […]

Post author Mykola Lukashuk
Post date July 12, 2023
Reading time 10 minutes to read
Post author # SEO

HOW TO CALCULATE ROI, ROAS AND ROMI. CALCULATOR, COMPUTATION AND DIFFERENCES

Is 300%, 500% and even 1000% ROI a myth or reality? It all depends on the calculation formulas. We will tell you about the tricks of marketers and teach you how to calculate ROI, ROMI, ROAS as easy times tables. You will learn to see manipulations in reports and even manipulate numbers if you want;) […]

Post author Julia Sotnikova
Post date April 15, 2021
Reading time 16 minutes to read
Post author # Paid Social, PPC, SEO

Увеличиваем трафик в 4,5 раза для сайта настольных игр

INCREASED TRAFFIC 4.5 TIMES FOR BOARD GAMES WEBSITE

The story of how to increase traffic 4.5 times in 8 months. And also the story of how to turn a hobby into a full-grown business with an offline store and a staff of employees. Read and apply life hacks. PPC, SEO Service Board games Business area Kyiv, Ukraine Location VICTORIA KOZUMLYAKFounder of webstore lordofboards.com.ua […]

Post author Mykola Lukashuk
Post date February 21, 2020
Reading time 20 minutes reading
Post author # Ecommerce, Facebook, Google Ads, Instagram, Paid Social, PPC, SEO

How to increase traffic by 4 times — SEO case study

SEO: HOW TO INCREASE TRAFFIC BY 4 TIMES AND ENTER THE GLOBAL MARKET

How to turn a small business into a large international language school? Easy! In this case, we will talk about the promotion tools, the difficulties we encountered and the conclusions we came to. Enjoy reading. PPC, SEO, Paid Social Service Education Field of business Kyiv Location Extralingua language school opened in 2015. Over time, the school […]

Post author Anastasia Posypkina
Post date February 21, 2020
Reading time 16 minutes to read
Post author # Cases, Facebook, Google Ads, Instagram, Paid Social, PPC, SEO

WEBSITE PROMOTION FROM 0 TO 3,000 VISITORS PER MONTH FROM ORGANIC TRAFFIC

From the case study, you will learn how to increase traffic from zero to almost 3,000 visitors per month in a year and a half. Plus, how to sell more products through online payment, shopping ads, photography, and opening an offline store. PolMall sells floor coverings. Specialization — carpets and artificial grass. The company works without […]

Post author analytics24
Post date February 18, 2020
Reading time 20 minutes reading
Post author # Cases, Ecommerce, Paid Social, PPC, SEO

HOW TO INCREASE SALES 16 TIMES IN 2 YEARS

A story with a good ending about how correct budgeting, sometimes against the wishes of the client, patience and an ironclad strategy helped to increase organic traffic and sales several times. Read to the end and find insights for your business. See the review of Sergey Parnyvoda, founder of furniture webstore roomdepot.in.ua, about our work. SERGEI […]

Post author Mykola Lukashuk
Post date February 14, 2020
Reading time 20 minutes reading
Post author # Cases, Paid Social, PPC, SEO

INCREASED ORGANIC TRAFFIC BY 280% IN A YEAR FOR A WEB STORE OF BICYCLES

When promoting an online store of seasonal goods, you need to be prepared for the fact that the result will appear only after the season. It takes time, but the results are good — organic traffic grows two, three or more times. The Ardis-Bike online bike store with a pronounced seasonality was created on the Horoshop platform. […]

Post author Mykola Lukashuk
Post date February 1, 2020
Reading time 20 minutes reading
Post author # Cases, Ecommerce, SEO

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