MARKETING FOR AGRIBUSINESS AND FARMERS
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The agribusiness sector is heavily dependent on external factors: climate change affects crop rotation, and the cost of energy resources necessitates the implementation of new technologies. Furthermore, finding a market for product distribution, organizing efficient logistics and storage can be challenging, not to mention changes in legislation, tax policy, quality standards, and environmental regulations. That’s […]

A BEGINNER’S GUIDE TO OPTIMIZE META TAGES: TITLE, DESCRIPTION AND H1
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Meta tags are like the backbone of a webpage, guiding both Google and users. They’re useful for both machines and people, showing what the page is about and how relevant the information is. Without meta tags, a page is like a car without lights on a night highway. All meta tags are important, but they […]

B2B, B2C MARKETING AND CASE STUDIES IN HORECA
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This is a comprehensive guide to online marketing for HoReCa. In it you will find: About the author: Nik Lukashuk has been in marketing since 2014, the director of Marketing Link agency since 2017, before that he held managerial positions, a certified Google specialist. He has cases from projects in the USA, Canada, Ukraine. Looking […]

WHAT TO DO WITH A POOR INP SCORE IN GOOGLE SEARCH CONSOLE
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To get a handle on the terms INP, let’s reconstruct the chronology. It’s complicated, can you give me examples? So, let’s break it down with examples. First, this is the time from a click on the “Show all content” hover to the display of that content on the page. Second, it can be the time […]

HOW TO CALCULATE ROI, ROAS AND ROMI. CALCULATOR, COMPUTATION AND DIFFERENCES
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Is 300%, 500% and even 1000% ROI a myth or reality? It all depends on the calculation formulas. We will tell you about the tricks of marketers and teach you how to calculate ROI, ROMI, ROAS as easy times tables. You will learn to see manipulations in reports and even manipulate numbers if you want;) […]

INCREASED TRAFFIC 4.5 TIMES FOR BOARD GAMES WEBSITE
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The story of how to increase traffic 4.5 times in 8 months. And also the story of how to turn a hobby into a full-grown business with an offline store and a staff of employees. Read and apply life hacks. PPC, SEO Service Board games Business area Kyiv, Ukraine Location VICTORIA KOZUMLYAKFounder of webstore lordofboards.com.ua […]

SEO: HOW TO INCREASE TRAFFIC BY 4 TIMES AND ENTER THE GLOBAL MARKET
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How to turn a small business into a large international language school? Easy! In this case, we will talk about the promotion tools, the difficulties we encountered and the conclusions we came to. Enjoy reading. PPC, SEO, Paid Social Service Education Field of business Kyiv Location Extralingua language school opened in 2015. Over time, the school […]

WEBSITE PROMOTION FROM 0 TO 3,000 VISITORS PER MONTH FROM ORGANIC TRAFFIC
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From the case study, you will learn how to increase traffic from zero to almost 3,000 visitors per month in a year and a half. Plus, how to sell more products through online payment, shopping ads, photography, and opening an offline store. PolMall sells floor coverings. Specialization — carpets and artificial grass. The company works without […]

HOW TO INCREASE SALES 16 TIMES IN 2 YEARS
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A story with a good ending about how correct budgeting, sometimes against the wishes of the client, patience and an ironclad strategy helped to increase organic traffic and sales several times. Read to the end and find insights for your business. See the review of Sergey Parnyvoda, founder of furniture webstore roomdepot.in.ua, about our work. SERGEI […]

INCREASED ORGANIC TRAFFIC BY 280% IN A YEAR FOR A WEB STORE OF BICYCLES
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When promoting an online store of seasonal goods, you need to be prepared for the fact that the result will appear only after the season. It takes time, but the results are good — organic traffic grows two, three or more times. The Ardis-Bike online bike store with a pronounced seasonality was created on the Horoshop platform. […]