Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]
The longer and more effectively a company works with each customer, the less it needs to spend on marketing to increase profit. This happens because of a key metric—LTV (Lifetime Value). By understanding how much money each customer brings over a certain period, a business owner or marketer can predict the net income from all […]
A brand represents the identity of a company, reflects its values, and communicates its promises to customers. Maintaining brand integrity is essential, and this is the focus of a brand manager’s work. This specialist is responsible for monitoring marketing activities that impact the image of a business or specific product. They coordinate the efforts of […]
A landing page is a standalone web page created to generate leads (potential customers) or quick sales. It is also called a target or landing page, a capture page, and a Landing Page. The term “one-page website” is also known but is not entirely accurate, as even a multi-page web resource can have the structure […]
Large language models of artificial intelligence, such as ChatGPT, can be effective assistants for professionals across many fields. Copywriters, marketers, and business owners use neural networks for text writing. Currently, AI-generated content is often published on social media and websites. With AI, you can even create a book or develop a complete marketing strategy. But […]
Responding to customer reviews is an essential part of building a positive perception of your brand among your target audience. When customers post comments voluntarily, which serve as user-generated content, treat this as a gift, especially if they are positive. Interacting with customers demonstrates a high level of service and the human side of the […]
Nearly 40% of consumers trust reviews and content created by other customers like themselves the most when it comes to social proof of a product or service’s quality. Their posts evoke trust due to their authenticity, simplicity, sincere emotions, and positive associations. This type of content is called UGC — resistant to the “ad blindness” […]
UTM tags are snippets of code, also known as GET parameters, added to the URL of a web page. They are used to track the effectiveness of various advertising campaigns and traffic sources. What will we discuss? UTM tags are added to the website URL to track information about specific link clicks. These URLs can […]
Effective marketing involves a comprehensive approach to various activities related to product promotion. It encompasses the development of product and service concepts and branding, target audience analysis, advertising, and distribution across all sales channels, staff training, business process management, and many other factors that affect the final result. To integrate all aspects of successful marketing, […]
RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]
General Data Protection Regulation (GDPR) is a data protection regulation that came into effect on May 25, 2018. The regulation includes 99 articles that govern the collection, unification, and use of personal data within the European Union, as well as in countries of the European Economic Area (Iceland, Liechtenstein, and Norway). The predecessor of the […]
SWOT analysis is one of the most popular analytical methods, which allows you to assess a company’s strengths and weaknesses, as well as opportunities and threats that can influence its development in certain ways. What will be discussed? The acronym SWOT became known in 1963 thanks to Professor Kenneth Andrews. This happened at Harvard during […]