Here are 32 of the most common myths about SEO. We tried to fit them into a round number, but form shouldn’t come before content, so we decided not to leave anything out. What This Is About SEO works instantly Well, if we consider the theory of relativity, a year on Earth is like a […]
News is a constant flow—sometimes positive, but most of the time it feels like a dark empty space, not just negative. There is even a term for this—doomscrolling—when the news feed drains your energy like a dementor. But let’s get back to the topic. You need to make a digest. Why? Because your boss told […]
According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]
The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]
A password is a group of characters used to confirm a person’s identity during login. Usually, it is used with a username or email address. Passwords help users of websites, apps, and devices get access to certain features or their personal devices—and therefore to their private data. What Is This About? Why Do We Need […]
Websites are quickly improving and getting filled with high-quality and bright content. But media files should not stop the website from working fast and correctly. People don’t want to wait long—if a page or some of its parts don’t show up right away, they leave the site. Slow loading hurts conversions and technical performance, so […]
A landing page is a standalone web page created to generate leads (potential customers) or quick sales. It is also called a target or landing page, a capture page, and a Landing Page. The term “one-page website” is also known but is not entirely accurate, as even a multi-page web resource can have the structure […]
Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with your audience. You won’t need to come up with topics “on the fly,” copy headlines […]
Large language models of artificial intelligence, such as ChatGPT, can be effective assistants for professionals across many fields. Copywriters, marketers, and business owners use neural networks for text writing. Currently, AI-generated content is often published on social media and websites. With AI, you can even create a book or develop a complete marketing strategy. But […]
Responding to customer reviews is an essential part of building a positive perception of your brand among your target audience. When customers post comments voluntarily, which serve as user-generated content, treat this as a gift, especially if they are positive. Interacting with customers demonstrates a high level of service and the human side of the […]
Anyone who has written a school retelling of a text at least once in their life might have felt like a rewriter. You changed the order of sentences, rephrased word combinations, picked synonyms—but didn’t add anything new to the piece. Essentially, that was rewriting. But when the task was to write a reflective essay, a […]
Nearly 40% of consumers trust reviews and content created by other customers like themselves the most when it comes to social proof of a product or service’s quality. Their posts evoke trust due to their authenticity, simplicity, sincere emotions, and positive associations. This type of content is called UGC — resistant to the “ad blindness” […]