Oksana Korsun Editor in Marketing Link. Digital Marketing Agency Marketing Link

11 TOOLS FOR DETECTING AI-GENERATED CONTENT

Large language models of artificial intelligence, such as ChatGPT, can be effective assistants for professionals across many fields. Copywriters, marketers, and business owners use neural networks for text writing. Currently, AI-generated content is often published on social media and websites. With AI, you can even create a book or develop a complete marketing strategy. But […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing

HOW TO RESPOND TO CUSTOMER REVIEWS

Responding to customer reviews is an essential part of building a positive perception of your brand among your target audience. When customers post comments voluntarily, which serve as user-generated content, treat this as a gift, especially if they are positive. Interacting with customers demonstrates a high level of service and the human side of the […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing

Рерайтинг та копірайтинг: які відмінності?

REWRITING AND COPYWRITING: WHAT’S THE DIFFERENCE?

Anyone who has written a school retelling of a text at least once in their life might have felt like a rewriter. You changed the order of sentences, rephrased word combinations, picked synonyms—but didn’t add anything new to the piece. Essentially, that was rewriting. But when the task was to write a reflective essay, a […]

Post author Oksana Korsun
Post date April 23, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO

WHAT TO CHOOSE: SEO OR PPC SERVICES?

Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

Post author Oksana Korsun
Post date March 17, 2025
Reading time 15 minutes to read
Post author # PPC, SEO

UGC: WHAT IS IT AND WHAT ROLE DOES THIS CONTENT PLAY IN MARKETING?

Nearly 40% of consumers trust reviews and content created by other customers like themselves the most when it comes to social proof of a product or service’s quality. Their posts evoke trust due to their authenticity, simplicity, sincere emotions, and positive associations. This type of content is called UGC — resistant to the “ad blindness” […]

Post author Oksana Korsun
Post date March 1, 2025
Reading time 10 minutes to read
Post author # Copywriting, Marketing

how to create a utm link in google analytics

HOW TO CREATE UTM TAGS?

UTM tags are snippets of code, also known as GET parameters, added to the URL of a web page. They are used to track the effectiveness of various advertising campaigns and traffic sources. What will we discuss? UTM tags are added to the website URL to track information about specific link clicks. These URLs can […]

Post author Oksana Korsun
Post date March 1, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

Учасники команди Marketing Link беруть участь в онлайн-квізі з музики 2000-х

HOW OUR WHOLE TEAM FELT NOSTALGIC LISTENING TO 2000S SONGS

Our Music Late 2000s Quiiiizz—that was the theme of the February 2025 team quest at Marketing Link. We guessed hit songs from the late 2000s (and a bit from the early 2000s too). This time, no one left without a prize. But the size of your prize depended on how much of a music fan […]

Post author Oksana Korsun
Post date February 27, 2025
Reading time 5 minutes to read
Post author # ML team

MARKETING 7P

Effective marketing involves a comprehensive approach to various activities related to product promotion. It encompasses the development of product and service concepts and branding, target audience analysis, advertising, and distribution across all sales channels, staff training, business process management, and many other factors that affect the final result. To integrate all aspects of successful marketing, […]

Post author Oksana Korsun
Post date October 25, 2024
Reading time 15 minutes to read
Post author # Marketing

RFM-аналіз що це таке і як зробити сегментацію

RFM ANALYSIS AND SEGMENTATION

RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]

Post author Oksana Korsun
Post date October 21, 2024
Reading time 10 minutes to read
Post author # Manual, Marketing

CHAT GPT: HOW TO USE IT AND WHAT TO BE AWARE OF

The New York Times called ChatGPT “the best artificial intelligence chatbot ever made available to the public”. Developed by OpenAI, this language model is capable of interacting with users in a conversational dialogue. The pre-trained text-generating transformer gained popularity among copywriters, marketers, and business owners. However, over time, users began to doubt the quality of […]

Post author Oksana Korsun
Post date October 16, 2024
Reading time 20 minutes to read
Post author # Copywriting, SEO

CUSTOMER REVIEWS: TYPES AND EXAMPLES OF HOW THEY APPEAR ON A PAGE

Customer reviews are an effective form of social proof of a product’s quality for any business. On one hand, information from customers helps to learn about the needs of the target audience and improve the product or service. On the other hand, customers’ opinions greatly influence potential clients’ perceptions of your company. Often, reviews are […]

Post author Oksana Korsun
Post date October 16, 2024
Reading time 15 minutes to read
Post author # Copywriting, SEO

WHAT IS GDPR?

General Data Protection Regulation (GDPR) is a data protection regulation that came into effect on May 25, 2018. The regulation includes 99 articles that govern the collection, unification, and use of personal data within the European Union, as well as in countries of the European Economic Area (Iceland, Liechtenstein, and Norway). The predecessor of the […]

Post author Oksana Korsun
Post date October 14, 2024
Reading time 10 minutes to read
Post author # Marketing