Music contests for the team are always a great chance to get creative, because we have a special love for music. We already played Our Music Late 2000s Quiiiizz back in February 2025, but this time the challenge was even harder and more fast—paced. According to the rules, each team member submitted five songs: four […]
From March 15 to 17, at the start of spring and right after International Women’s Day, Ukraine’s biggest beauty exhibition took place. Pro Beauty Expo 2025 was held at the International Exhibition Center and welcomed over 3,000 visitors. The Marketing Link team had an exciting time with hundreds of business meetings with potential partners and […]
Meta Ads has introduced a new option in Lead Form Instant Forms—a checkbox for “SMS Confirmation to Receive a Lead.” How Did It Work Before? Previously, if you ran ad campaigns, you might receive 40–50 leads, including: To identify high-quality leads, a manager had to call all 50 contacts manually. Now, there’s some good news: […]
If you’ve ever played Secret Santa, then you know how fun it is to get gifts—and how hard it is to spend days guessing who your mysterious gift-giver was. So, we knew that feeling too—and decided to hold the event a little later. By the time everyone got together and the gifts arrived via Nova […]
On May 5, 2024, Google accidentally released some of its internal data. The details are covered thoroughly in articles by SparkToro’s Rand Fishkin and Mike King: Documents that were never meant to be public are now available online. Disclaimer: I’m not a technical SEO expert, nor do I have programming skills. However, I have a […]
*On October 8, 2024, the SparkTogether marketing conference took place in Seattle. **That sounds like a dry first sentence, right? That’s not how marketers or journalists are taught to write exciting news. So, 10 years ago, the author of this piece first came across Rand Fishkin, through the YouTube channel and blog of the agency […]
At the start of the most magical, yet busiest time of year, packed with work, the 23rd International Beauty Industry Exhibition, InterCHARM, took place in Kyiv. From September 18 to 20, at the International Exhibition Center on the left bank of the Dnipro River, over 400,000 square feet of space were filled with the leading […]
In August 2024, Marketing Link CEO Mykola Lukashuk served as a judge at the honorable Stevie® International Business Awards. His extensive experience in public relations, corporate communications, design, and business analytics helped him fulfill this role. More than 90 entries from contestants from all over the world had to be analyzed to complete the judging […]
The Marketing Link team attended the largest event in the retail and commercial real estate sectors — RAU Expo 2024. This VII International specialized exhibition was held over two days, from June 12 to 13, in Kyiv at the Parkovyi Congress and Exhibition Center. This year’s RAU Expo was dedicated to the timely theme: “Risk […]
Information without a link to the original source is manipulative. It’s either plagiarism, where the author wants to claim an interesting idea as their own, or the author’s idea to mislead you with facts you can’t check. Correctly classifying and using information sources is one of the key skills for a marketer. “The original source […]
The Marketing Link team participated in the Grain Storage Forum ELEVATOR and AGRO UKRAINE SUMMIT, events dedicated to the cultivation, storage, processing, logistics, and trading of agricultural products. This was the second trade show in collaboration with AGRO UKRAINE: earlier in 2024, our team presented a marketing strategy for farmers. On May 28-29, 2024, we […]
Marketing Link attended the SUP Day Forum Kyiv 2024, which occurred on April 24. This community event brought together Ukrainian entrepreneurs to share experiences, news, and tips on business development and interaction. The main theme this year focused on adapting business to modern conditions and human-centered leadership. Our team engaged with representatives from IT companies […]