At the start of the most magical, yet busiest time of year, packed with work, the 23rd International Beauty Industry Exhibition, InterCHARM, took place in Kyiv. From September 18 to 20, at the International Exhibition Center on the left bank of the Dnipro River, over 400,000 square feet of space were filled with the leading […]
In August 2024, Marketing Link CEO Mykola Lukashuk served as a judge at the honorable Stevie® International Business Awards. His extensive experience in public relations, corporate communications, design, and business analytics helped him fulfill this role. More than 90 entries from contestants from all over the world had to be analyzed to complete the judging […]
The Marketing Link team attended the largest event in the retail and commercial real estate sectors — RAU Expo 2024. This VII International specialized exhibition was held over two days, from June 12 to 13, in Kyiv at the Parkovyi Congress and Exhibition Center. This year’s RAU Expo was dedicated to the timely theme: “Risk […]
Information without a link to the original source is manipulative. It’s either plagiarism, where the author wants to claim an interesting idea as their own, or the author’s idea to mislead you with facts you can’t check. Correctly classifying and using information sources is one of the key skills for a marketer. “The original source […]
The Marketing Link team participated in the Grain Storage Forum ELEVATOR and AGRO UKRAINE SUMMIT, events dedicated to the cultivation, storage, processing, logistics, and trading of agricultural products. This was the second trade show in collaboration with AGRO UKRAINE: earlier in 2024, our team presented a marketing strategy for farmers. On May 28-29, 2024, we […]
Marketing Link attended the SUP Day Forum Kyiv 2024, which occurred on April 24. This community event brought together Ukrainian entrepreneurs to share experiences, news, and tips on business development and interaction. The main theme this year focused on adapting business to modern conditions and human-centered leadership. Our team engaged with representatives from IT companies […]
Marketing Link participated in the International Forum of Food Industry and Packaging (IFFIP), which took place from April 17 to 19 at the International Exhibition Center in Kyiv. It served as a central meeting point for players in the food and packaging industries. The event featured four specialized exhibitions to provide industry professionals with market […]
On March 22, one of the most vibrant spring events for Ukrainian business took place. Forbes Ukraine organized the Exporters Summit 2024, gathering over 40 high-profile speakers to discuss the key achievements of exporters, the tasks of the state and government in stimulating and supporting Ukrainian exports. The discussion also covered the problems of export, […]
Marketing Link participated in AGRO UKRAINE SUMMIT — a forum about agrotechnologies, innovations, and finding effective solutions for the preservation and development of Ukraine’s agro-industrial sector. The summit took place in Kyiv on February 2, 2024, at the Golf Center on Obolonska Naberezhna 20. This event gathered more than 1000 leading experts in the agricultural […]
Meta tags are like the backbone of a webpage, guiding both Google and users. They’re useful for both machines and people, showing what the page is about and how relevant the information is. Without meta tags, a page is like a car without lights on a night highway. All meta tags are important, but they […]
Marketing Link participated in the FoReCh expo forum, which took place in Kyiv from November 28 to 30, 2023, at the International Exhibition Center. This event gathered industry-leading experts, entrepreneurs, and innovators to exchange knowledge and experience in the hospitality and restaurant business. How the FoReCh expo forum was organized At the forum, Marketing Link […]
Is 300%, 500% and even 1000% ROI a myth or reality? It all depends on the calculation formulas. We will tell you about the tricks of marketers and teach you how to calculate ROI, ROMI, ROAS as easy times tables. You will learn to see manipulations in reports and even manipulate numbers if you want;) […]