AMA MARKETING AWARDS 2025
On May 18, 2025, one of the most inspiring events in South Florida’s marketing industry took place at the legendary O Cinema in Miami Beach—the AMA South Florida Marketing Awards 2025.
It was an evening not only of recognition but also of deep reflection on what marketing means today—a tool for change, dialogue, and inspiration.
The night—styled as “purpose meets creativity”—offered a creative art-space atmosphere and a relaxed smart casual dress code. It brought together marketers, brands, agencies, and thought leaders from across the region.
Marketing Link among partners and jury
This year, Marketing Link was one of the event partners, and Mykola (Nick) Lukashuk, the company’s founder and CEO, joined the panel of 18 expert judges. Alongside representatives from Meta, Merco, rbb Communications, Penta Experiential, and others, Mykola evaluated more than 50 submitted campaigns—from social initiatives to experimental marketing.
“Judging is always a challenge. But the main thing is the chance to see how many companies today create marketing not just for clicks, but for impact. When strategy aligns with values—that changes everything,” said Mykola Lukashuk.
How it went
The event opened with a speech from Jessica Zucker, president of AMA South Florida, who set the tone for the evening by speaking about marketing as a driving force for education, leadership, and social change. Then, newly elected president Oleksandr Serebriakov took the stage—emphasizing the importance of a human-centered approach in business.
The list of nominees included both municipal initiatives (like the city of Pompano Beach) and private agencies and research centers. The campaigns impressed with their scale, depth, and originality—from branding to creative PR solutions, from experimental marketing to record-setting social actions.
