The brand’s tone of voice is an important part of the marketing strategy. It is used across all communication channels with the target audience, in both spoken and written messages. The tone of voice is a consistent theme in user communication and should be followed by everyone in the company—from executives to service staff, from […]
Here are 32 of the most common myths about SEO. We tried to fit them into a round number, but form shouldn’t come before content, so we decided not to leave anything out. What This Is About SEO works instantly Well, if we consider the theory of relativity, a year on Earth is like a […]
News is a constant flow—sometimes positive, but most of the time it feels like a dark empty space, not just negative. There is even a term for this—doomscrolling—when the news feed drains your energy like a dementor. But let’s get back to the topic. You need to make a digest. Why? Because your boss told […]
According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]
Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]
The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]
This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]
Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with your audience. You won’t need to come up with topics “on the fly,” copy headlines […]
Anyone who has written a school retelling of a text at least once in their life might have felt like a rewriter. You changed the order of sentences, rephrased word combinations, picked synonyms—but didn’t add anything new to the piece. Essentially, that was rewriting. But when the task was to write a reflective essay, a […]
Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]
On May 5, 2024, Google accidentally released some of its internal data. The details are covered thoroughly in articles by SparkToro’s Rand Fishkin and Mike King: Documents that were never meant to be public are now available online. Disclaimer: I’m not a technical SEO expert, nor do I have programming skills. However, I have a […]
The New York Times called ChatGPT “the best artificial intelligence chatbot ever made available to the public”. Developed by OpenAI, this language model is capable of interacting with users in a conversational dialogue. The pre-trained text-generating transformer gained popularity among copywriters, marketers, and business owners. However, over time, users began to doubt the quality of […]