Case studies and articles SEO ⭐ Marketing Link LLC

Дайджест новин з ШІ та маркетингу за лютий 2026

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

Post author Julia Sotnikova
Post date March 5, 2026
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

Shopping Research в чаті GPT або чи потрібна ще реклама в Google Shopping?

SHOPPING RESEARCH IN GPT CHAT—OR IS ADVERTISING IN GOOGLE SHOPPING STILL NECESSARY?

What our article is about: Shopping Research in ChatGPT In November 2025, OpenAI introduced a new feature called “Shopping Research» у ChatGPT” to the world, which can turn our entire shopping experience upside down. It creates personalized buyer’s guides by researching products on the Internet. The tool is currently available on mobile devices and on […]

Post author Roman Chaika
Post date January 29, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Marketing, SEO

WHAT ARE BACKLINKS

Backlinks are links that lead to your website from other websites. Search engines value pages that are linked by reputable sources—so having high-quality backlinks is an important ranking factor. Not all backlinks are beneficial—it depends on the relevance and authority of the linking site, the placement of the link in the content, and other factors […]

Post author Oksana Korsun
Post date January 13, 2026
Reading time 10 minutes to read
Post author # Copywriting, Marketing, SEO

WHAT IS TONE OF VOICE?

The brand’s tone of voice is an important part of the marketing strategy. It is used across all communication channels with the target audience, in both spoken and written messages. The tone of voice is a consistent theme in user communication and should be followed by everyone in the company—from executives to service staff, from […]

Post author Oksana Korsun
Post date October 7, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing, SEO

32 MYTHS ABOUT SEO EVEN MARKETERS BELIEVE IN

Here are 32 of the most common myths about SEO. We tried to fit them into a round number, but form shouldn’t come before content, so we decided not to leave anything out. What This Is About SEO works instantly Well, if we consider the theory of relativity, a year on Earth is like a […]

Post author Julia Sotnikova
Post date July 4, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO

HOW TO MAKE A NEWS DIGEST IF YOU ARE NOT A JOURNALIST

News is a constant flow—sometimes positive, but most of the time it feels like a dark empty space, not just negative. There is even a term for this—doomscrolling—when the news feed drains your energy like a dementor. But let’s get back to the topic. You need to make a digest. Why? Because your boss told […]

Post author Julia Sotnikova
Post date June 11, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO

Директ-маркетинг: що таке метод прямого маркетингу?

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

Вартість залучення клієнта: доленосна бізнес-метрика

COST OF CUSTOMER ACQUISITION OR CAC: A LIFE-CHANGING BUSINESS METRIC

Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]

Post author Oksana Korsun
Post date May 29, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, SEO

Як правильно підвищувати ціни для клієнтів?

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

How to set up Google Ads, SEO for Ed-Tech school

HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL

This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]

Post author Vlad Taran
Post date May 12, 2025
Reading time 5 minutes to read
Post author # Cases, Google Ads, Paid Social, PPC, SEO

WHAT IS A CONTENT PLAN

Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with your audience. You won’t need to come up with topics “on the fly,” copy headlines […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO

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