Case studies Paid Social ⭐ Marketing Link

Директ-маркетинг: що таке метод прямого маркетингу?

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

Вартість залучення клієнта: доленосна бізнес-метрика

COST OF CUSTOMER ACQUISITION OR CAC: A LIFE-CHANGING BUSINESS METRIC

Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]

Post author Oksana Korsun
Post date May 29, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, SEO

Що таке CTR та за якою формулою рахується

WHAT IS CTR AND HOW IS IT CALCULATED?

Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]

Post author Oksana Korsun
Post date May 16, 2025
Reading time 10 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

Що таке CPL: Cost Per Lead та як його рахувати

WHAT IS CPL (COST PER LEAD) AND HOW TO CALCULATE IT?

Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]

Post author Oksana Korsun
Post date May 14, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

How to set up Google Ads, SEO for Ed-Tech school

HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL

This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]

Post author Vlad Taran
Post date May 12, 2025
Reading time 5 minutes to read
Post author # Cases, Google Ads, Paid Social, PPC, SEO

Less spam, higher price: how a new feature in Meta Ads changes lead generation

SMS CONFIRMATION IN META ADS: HOW IT WORKS AND WHAT YOU NEED TO KNOW

Meta Ads has introduced a new option in Lead Form Instant Forms—a checkbox for “SMS Confirmation to Receive a Lead.” How Did It Work Before? Previously, if you ran ad campaigns, you might receive 40–50 leads, including: To identify high-quality leads, a manager had to call all 50 contacts manually. Now, there’s some good news: […]

Post author Julia Sotnikova
Post date February 4, 2025
Reading time 5 minutes to read
Post author # Paid Social

How to get the first subscribers to your Telegram channel

HOW TO GAIN FOLLOWERS ON TELEGRAM?

About 15 billion messages are sent daily via Telegram. The total number of users exceeds 800 million and is expected to reach 1 billion by the end of 2024. This makes Telegram a promising platform for business promotion where you can sell products via chatbots, implement multi-level sales funnels, share authentic information with like-minded people, […]

Post author Oksana Korsun
Post date October 4, 2024
Reading time 10 minutes to read
Post author # Marketing, Paid Social

Маркетингові кейси у сфері б'юті та салонного бізнесу

MARKETING AND CASE STUDIES FOR THE BEAUTY INDUSTRY

The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]

Post author Mykola Lukashuk
Post date September 23, 2024
Reading time 15 minutes to read
Post author # Google Ads, Paid Social, SEO

WHO IS A TARGETOLOGIST AND HOW TO BECOME ONE?

The term “targeting” means goal or aim. A targetologist hits the target, meaning they reach the right audience by creating ad campaigns that meet the expectations of potential customers. What will be discussed? What does a targetologist do? The essence of a targetologist’s work lies in keeping pace with the fast-evolving world of marketing, just […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Facebook, Instagram, Paid Social

WHO IS AN INFLUENCER

Trust is paid for. And now, people are more willing to pay influencers. What will be discussed Influencer—closer to people To attract attention on social networks to a brand, you can do it through a live festival. That’s what Nikon did by giving cameras to the most influential people. The Japanese corporation’s team invited celebrities […]

Post author Oksana Gunko
Post date March 19, 2024
Reading time 15 minutes to read
Post author # Facebook, Instagram, Paid Social, SMM

NOT EXPENSIVE, MAD: HOW TO MAKE MARKETING COST LESS

Marketing isn’t always expensive. You can start promoting your business or get out of a crisis situation without a big budget. In this article, we’ll talk about how to reduce marketing expenses and save on marketing without losing ground. What will be discussed Find a copywriter Marketing and copywriting go hand in hand. Textual content […]

Post author Anastasia Posypkina
Post date February 20, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Email, Paid Social, PPC

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