Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. After all, a name should be associative and apt, easily recognizable, and unique. In some cases, when a company changes its name, naming becomes a crucial part of rebranding. In this […]
SWOT analysis is one of the most popular analytical methods, which allows you to assess a company’s strengths and weaknesses, as well as opportunities and threats that can influence its development in certain ways. What will be discussed? The acronym SWOT became known in 1963 thanks to Professor Kenneth Andrews. This happened at Harvard during […]
About 15 billion messages are sent daily via Telegram. The total number of users exceeds 800 million and is expected to reach 1 billion by the end of 2024. This makes Telegram a promising platform for business promotion where you can sell products via chatbots, implement multi-level sales funnels, share authentic information with like-minded people, […]
Professional cleaning services are in demand in both B2C and B2B sectors. In the first case, cleaners are trusted with maintaining cleanliness in offices, various commercial, entertainment, sports, and educational establishments. In the second case, cleaners handle the cleaning in residences of individuals who don’t have the time or desire to do thorough cleaning themselves. […]
UX (User Experience), this term pertains to the content that a user interacts with in a service or application, specifically design and text. In this article, we will discuss copywriting for online products, how it affects usability, downloads, and paid subscriptions. According to statistics, 88% of users do not return to a website with poor […]
LSI copywriting is a method of writing texts for the internet that is based on being useful to readers and using terms that are synonyms of the main keywords. This technology emerged in 1989 and was described as the “Methodology for Searching Text Data Objects” to better categorize the topic of a page. What are […]
A target audience portrait is a set of typical characteristics of a company’s existing and potential customers. The target audience refers to the group of people targeted by the brand’s marketing. A target audience portrait is a necessary tool for promoting a new business project, launching a specific company activity, and within the context of […]
At the start of the most magical, yet busiest time of year, packed with work, the 23rd International Beauty Industry Exhibition, InterCHARM, took place in Kyiv. From September 18 to 20, at the International Exhibition Center on the left bank of the Dnipro River, over 400,000 square feet of space were filled with the leading […]
The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]
In August 2024, Marketing Link CEO Mykola Lukashuk served as a judge at the honorable Stevie® International Business Awards. His extensive experience in public relations, corporate communications, design, and business analytics helped him fulfill this role. More than 90 entries from contestants from all over the world had to be analyzed to complete the judging […]
Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs. The term “discrimination” comes from the Latin word “discriminatio”, which means “to distinguish” or “to differentiate”. Pricing in a monopoly market interests many marketers and business owners because the state no longer […]
A prompt is a request or instruction that triggers a response or action. In the context of language and writing, this term has taken on a different meaning and refers to a specific command, clearly formulated request, or order. And now we will talk about promts for chatGPT, of course. What is being discussed? Frequently […]