UTM tags are snippets of code, also known as GET parameters, added to the URL of a web page. They are used to track the effectiveness of various advertising campaigns and traffic sources. What will we discuss? UTM tags are added to the website URL to track information about specific link clicks. These URLs can […]
Our Music Late 2000s Quiiiizz—that was the theme of the February 2025 team quest at Marketing Link. We guessed hit songs from the late 2000s (and a bit from the early 2000s too). This time, no one left without a prize. But the size of your prize depended on how much of a music fan […]
Meta Ads has introduced a new option in Lead Form Instant Forms—a checkbox for “SMS Confirmation to Receive a Lead.” How Did It Work Before? Previously, if you ran ad campaigns, you might receive 40–50 leads, including: To identify high-quality leads, a manager had to call all 50 contacts manually. Now, there’s some good news: […]
If you’ve ever played Secret Santa, then you know how fun it is to get gifts—and how hard it is to spend days guessing who your mysterious gift-giver was. So, we knew that feeling too—and decided to hold the event a little later. By the time everyone got together and the gifts arrived via Nova […]
On May 5, 2024, Google accidentally released some of its internal data. The details are covered thoroughly in articles by SparkToro’s Rand Fishkin and Mike King: Documents that were never meant to be public are now available online. Disclaimer: I’m not a technical SEO expert, nor do I have programming skills. However, I have a […]
Effective marketing involves a comprehensive approach to various activities related to product promotion. It encompasses the development of product and service concepts and branding, target audience analysis, advertising, and distribution across all sales channels, staff training, business process management, and many other factors that affect the final result. To integrate all aspects of successful marketing, […]
RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]
The New York Times called ChatGPT “the best artificial intelligence chatbot ever made available to the public”. Developed by OpenAI, this language model is capable of interacting with users in a conversational dialogue. The pre-trained text-generating transformer gained popularity among copywriters, marketers, and business owners. However, over time, users began to doubt the quality of […]
Customer reviews are an effective form of social proof of a product’s quality for any business. On one hand, information from customers helps to learn about the needs of the target audience and improve the product or service. On the other hand, customers’ opinions greatly influence potential clients’ perceptions of your company. Often, reviews are […]
*On October 8, 2024, the SparkTogether marketing conference took place in Seattle. **That sounds like a dry first sentence, right? That’s not how marketers or journalists are taught to write exciting news. So, 10 years ago, the author of this piece first came across Rand Fishkin, through the YouTube channel and blog of the agency […]
General Data Protection Regulation (GDPR) is a data protection regulation that came into effect on May 25, 2018. The regulation includes 99 articles that govern the collection, unification, and use of personal data within the European Union, as well as in countries of the European Economic Area (Iceland, Liechtenstein, and Norway). The predecessor of the […]
Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. After all, a name should be associative and apt, easily recognizable, and unique. In some cases, when a company changes its name, naming becomes a crucial part of rebranding. In this […]