A/B testing in Google Ads
A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE
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What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]

  • Post author Vlad Taran
  • Post date February 22, 2024
  • Reading time 10 minutes to read
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product ads
PRODUCT ADVERTISING: SETUP AND MANAGEMENT
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In this article, we will explore the main distinctions between brand and product advertising. We will uncover the purposes and advantages of advertising, including its use for promoting products and its various forms. Additionally, we will clarify how Google Shopping operates and provide guidance on setting up Standard Shopping and Performance Max campaigns. What will […]

  • Post author Liza Delyk
  • Post date February 22, 2024
  • Reading time 20 minutes to read
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ads in Google Ad
HOW TO SET UP SEARCH ADS CAMPAIGNS IN GOOGLE ADS
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We thought that this is an important topic, so we explained information about Google search ads campaigns as if to a child: what they are, why they are needed, and how to set them up. We provide a detailed guide on all the setup steps and share tips, take notes! The article is aimed at […]

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facebook leads
SETTING UP LEAD ADS ON FACEBOOK
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Guide to Facebook: Step-by-Step with Tips. Task For the client graincleaner.com, it is necessary to find dealers to sell their grain cleaning equipment in other countries. Region for promotion Canada Planning Access In order for the contractor (in this case — us) to be able to work with the advertising campaign, it is necessary to set […]

  • Post author Mykola Lukashuk
  • Post date February 13, 2024
  • Reading time 5 minutes to read
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A BEGINNER’S GUIDE TO OPTIMIZE META TAGES: TITLE, DESCRIPTION AND H1
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Meta tags are like the backbone of a webpage, guiding both Google and users. They’re useful for both machines and people, showing what the page is about and how relevant the information is. Without meta tags, a page is like a car without lights on a night highway. All meta tags are important, but they […]

  • Post author Julia Sotnikova
  • Post date December 6, 2023
  • Reading time 15 minutes to read
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how to get stars in Google Ads (6)
HOW TO GET STARS IN GOOGLE ADS: SEARCH TEXT ADS, DISPLAY ADS, GOOGLE SHOPPING, PERFORMANCE MAX, GOOGLE MAPS
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Having stars in Google Ads helps our customers to make decision to click for ads, it improves CTR and makes more trust to advertiser. At this moment, in Google Ads, there are three different types of adding stars: Stars in search ads with seller ratings as extension Google allows you to connect Google Customer Reviews, […]

  • Post author Mykola Lukashuk
  • Post date May 30, 2023
  • Reading time 10 minutes to read
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