Google Ads ⭐ Case study of the Marketing Link LLC agency

GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS

Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

Post author Vlad Taran
Post date May 14, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

DIGITAL MARKETING STRATEGY FOR FENCING COMPANY

Chamblee Fence Company (Georgia, USA)—recognized as the BEST FENCE COMPANY in the Atlanta Metropolitan Area. This family-owned and operated company has been serving customers since 1959 and has won the Consumers Choice Award for 11 consecutive years. From the lumber yard to your front yard, they are committed to excellence. Marketing Link began working with […]

Post author Mykola Lukashuk
Post date May 13, 2024
Reading time 5 minutes to read
Post author # Cases, Google Ads, SEO

case study marketing Google ads sex shop

HOW TO SET UP GOOGLE ADS FOR A SEX SHOP AND WHAT COULD GO WRONG

This is a PPC case in the erotic products sector: sometimes successful, sometimes very challenging. Promoting this such areas is not easy: Google blocks ads and imposes many restrictions on launched campaigns. Google Ads Service Sex shop Topics Ukraine Region of application Client We don’t mention the client company’s name for ethical and business reasons, […]

Post author Oryna Dyakiva
Post date March 22, 2024
Reading time 10 minute to read
Post author # Cases, Google Ads, PPC

A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE

What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]

Post author Vlad Taran
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

PRODUCT ADVERTISING: SETUP AND MANAGEMENT

In this article, we will explore the main distinctions between brand and product advertising. We will uncover the purposes and advantages of advertising, including its use for promoting products and its various forms. Additionally, we will clarify how Google Shopping operates and provide guidance on setting up Standard Shopping and Performance Max campaigns. What will […]

Post author Liza Delyk
Post date February 22, 2024
Reading time 20 minutes to read
Post author # Google Ads, Manual, PPC

CASE ON PPC HARDWARE RENTAL: INCREASED LEADS BY 3.9 TIMES

The client has been working with PPC advertising for a long time and has their own marketer on staff. They reach out to the agency annually for corrections and to adjust for the latest Google updates. The account was in relatively good condition and was generating profit for the company. РРС Service Rental of hardware […]

Post author Mykola Lukashuk
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC

HOW TO SET UP SEARCH ADS CAMPAIGNS IN GOOGLE ADS

We thought that this is an important topic, so we explained information about Google search ads campaigns as if to a child: what they are, why they are needed, and how to set them up. We provide a detailed guide on all the setup steps and share tips, take notes! The article is aimed at […]

Post author Oryna Dyakiva
Post date February 21, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Google Ads, Manual, PPC

MARKETING FOR AGRIBUSINESS AND FARMERS

The agribusiness sector is heavily dependent on external factors: climate change affects crop rotation, and the cost of energy resources necessitates the implementation of new technologies. Furthermore, finding a market for product distribution, organizing efficient logistics and storage can be challenging, not to mention changes in legislation, tax policy, quality standards, and environmental regulations. That’s […]

Post author Mykola Lukashuk
Post date February 1, 2024
Reading time 15 minutes to read
Post author # Google Ads, Paid Social, SEO

B2B, B2C MARKETING AND CASE STUDIES IN HORECA

This is a comprehensive guide to online marketing for HoReCa. In it you will find: About the author: Nik Lukashuk has been in marketing since 2014, the director of Marketing Link agency since 2017, before that he held managerial positions, a certified Google specialist. He has cases from projects in the USA, Canada, Ukraine. Looking […]

Post author Mykola Lukashuk
Post date November 3, 2023
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC, SEO

HOW TO GET STARS IN GOOGLE ADS: SEARCH TEXT ADS, DISPLAY ADS, GOOGLE SHOPPING, PERFORMANCE MAX, GOOGLE MAPS

Having stars in Google Ads helps our customers to make decision to click for ads, it improves CTR and makes more trust to advertiser. At this moment, in Google Ads, there are three different types of adding stars: Stars in search ads with seller ratings as extension Google allows you to connect Google Customer Reviews, […]

Post author Mykola Lukashuk
Post date May 30, 2023
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

GOOGLE ADS: HOW TO IMPROVE CONVERSION FROM 7% TO 16% IT THREE MONTHS

In this case study, we’ll share our experience on how to bring the first client to a customer just two days after launching a Google Ads campaign. Google Ads Service Repair of appliances Business field USA Location Client The service Repairsameday fixes large home appliances, mainly washing machines and dishwashers, refrigerators, and air conditioners. It attracts customers […]

Post author Elena Kozachenko
Post date December 11, 2020
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC

GOOGLE ADS CASE: GROWING A BUSINESS FROM ONE STATE TO FOUR IN TWO YEARS

The case is about how we convinced our American client to invest in Google Ads media advertising and within a month saw an increase in traffic. Google Ads Service Delivery Business field USA Location Client Rapidus is an American transportation company specializing in delivering documents and valuable papers. Its standout features include 24/7 operations and automation. […]

Post author Elena Kozachenko
Post date November 20, 2020
Reading time 15 minutes to read
Post author # Cases, Google Ads, PPC

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