Live and On Demand Webinars
by Marketing Link
Watch, learn, and take your business processes to the next level with our webinars.
Our experts go deep into marketing topics, support their insights with real-life case studies and trusted sources, and deliver actionable advice. Sign up now to experience the difference.
April 9, 2025 | 9am EST
What to do when organic traffic drops
At the webinar, experts will discuss a step-by-step action plan: what, how, and where to analyze in Google Analytics 4, Google Search Console, along with recommendations for other tools.
Sign up for the webinar to learn how to use GA4 to make data-driven decisions for performance recovery.


Ads | August 2024
5 common mistakes when launching ads in a new market
Join our webinar to learn about typical advertising mistakes when entering a new location—and discover a few uncommon examples as well. The speaker will cover how incorrect budgeting and targeting can hinder your advertising success.
Register now to explore market-specific nuances, external factors, the time required for new market entry, and much more.

SEO | August 2024
How to calculate the feasibility of investing in SEO
In this webinar, you’ll learn the current cost of acquiring a customer through SEO and how to budget for SEO promotion. Plus, discover how SEO can unexpectedly benefit your Google Ads and Meta Ads campaigns.

Analytics | August 2024
Why analytics data differs from the admin panel and how to deal with it
In this webinar, you’ll learn why the numbers in your site’s admin panel may differ from those in GA4. We’ll explore how analytics works using real examples and demonstrate ways to track data effectively.
Watch the webinar to discover how to obtain accurate lead and sales data and make the most of both your admin panel and GA4.

Ads | July 2024
How to analyze Google Ads in 30 minutes
In this webinar, you’ll learn which metrics are the most critical in an audit and which to analyze second and third. Discover how to evaluate conversion accuracy and what to consider beyond the marketing gold standards of CPL and ROAS.
After the webinar, you’ll be ready to conduct your own express audits of Google Ads campaigns. You’ll also receive our checklist to guide you. Additionally, Mykola Lukashuk will demonstrate how to perform an audit on a real project.

Cyber Security | July 2024
How to protect your business online: best practice cyber security for SMB marketing elements
In this webinar, you’ll learn how to safeguard your online assets—from your domain to business profiles on social media. With a ready-to-use checklist, the process becomes easier. Mykola Lukashuk will also discuss common examples of website, profile, and data theft, helping you secure your business effectively.

Ads | June 2024
How to analyze competitors’ ads in Google and Meta Ads
In this webinar, you’ll learn how to analyze competitors’ advertising and marketing activities: which channels they use, how to estimate their ad spend, and identify their main priorities to refine or strengthen your own strategy.
Register now to discover how to monitor your industry peers in Meta Ads and Google Ads and leverage the insights to your advantage.

CRM | April 2024
CRM for the service industry: how to increase sales without increasing your ad budget
In this webinar, experts will discuss how to choose the right CRM for service-based businesses: what to look for, essential integrations, and how to close deals effectively. They’ll also cover analyzing what drives sales and measuring marketing channels by customer acquisition cost and complexity, rather than just lead price.
Register now to learn how to use a CRM like a pro.

Sales Manager at Marketing Link
Analytics | April 2024
Google Analytics 4 has been updated. How can ecommerce adapt?
During the webinar, experts will discuss special reports that businesses can set up to see the whole picture of sales and conversions, as well as how to use the new Google Analytics 4 like a pro.
Register for the webinar to learn how you can use GA4 to make data-driven decisions, as well as more detailed information about performance indicators that may not be displayed in standard GA4 reports.
