Manual ⭐ Case study of the Marketing Link LLC agency

HOW TO TRACK PURCHASES IN AN ONLINE STORE USING GTM?

For any online store, it is important to know who buys what and when. For this purpose, Google offers a free service—Google Analytics 4—which provides many opportunities for analyzing user actions on the website. To fully unlock the capabilities of Google Analytics 4, it is necessary to send correct data to the service. Most modern […]

Post author Sergiy Korotkiy
Post date July 17, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Manual

Як встановити та налаштувати Quora Pixel

HOW TO INSTALL AND SET UP QUORA PIXEL

You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]

Post author Sergiy Korotkiy
Post date July 14, 2025
Reading time 5 minutes to read
Post author # Google Ads, Manual, Marketing, PPC

HOW TO RUN MEETINGS

Some people talk in order to think, and others think before they talk. The first group likes to try out their ideas by speaking them out loud—they find it easier to say something, listen to their own words, and then decide if they agree or not. If you’ve ever explained news to someone or talked […]

Post author Julia Sotnikova
Post date June 11, 2025
Reading time 10 minutes to read
Post author # Manual, Marketing

How to increase the lifetime value of a customer

WHAT IS CUSTOMER LTV (LIFETIME VALUE)?

The longer and more effectively a company works with each customer, the less it needs to spend on marketing to increase profit. This happens because of a key metric—LTV (Lifetime Value). By understanding how much money each customer brings over a certain period, a business owner or marketer can predict the net income from all […]

Post author Oksana Korsun
Post date May 2, 2025
Reading time 15 minutes to read
Post author # Manual, Marketing

RFM-аналіз що це таке і як зробити сегментацію

RFM ANALYSIS AND SEGMENTATION

RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]

Post author Oksana Korsun
Post date October 21, 2024
Reading time 10 minutes to read
Post author # Manual, Marketing

WHERE TO FIND CLIENTS FOR A CLEANING COMPANY?

Professional cleaning services are in demand in both B2C and B2B sectors. In the first case, cleaners are trusted with maintaining cleanliness in offices, various commercial, entertainment, sports, and educational establishments. In the second case, cleaners handle the cleaning in residences of individuals who don’t have the time or desire to do thorough cleaning themselves. […]

Post author Oksana Korsun
Post date October 3, 2024
Reading time 10 minutes to read
Post author # Manual, Marketing

Рекламне оголошення: приклади й поради як написати

AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE

An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]

Post author Liza Delyk
Post date June 23, 2024
Reading time 20 minutes to read
Post author # Google Ads, Manual, PPC

WHAT DOES THE PHRASE “LOREM IPSUM” MEAN?

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua…” is not a mysterious spell nor a fragment of Latin poetry. It’s merely an excerpt from a sample of “dummy” text, of which variations can be found aplenty online. In the 1500s, an unknown printer used […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Manual

GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS

Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

Post author Vlad Taran
Post date May 14, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

HOW TO CREATE AN EXCELLENT LEAD MAGNET FOR YOUR LANDING PAGE

A lead magnet is a tool commonly used in internet marketing to collect contact information from website visitors (leads). It is designed to attract potential customers without a direct cost. To receive the offered gift, consumers are required to provide their contact details on the website. This could be as simple as an email address […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 15 minutes for reading
Post author # Copywriting, Manual

HOW TO WORK WITH DIFFICULT CLIENTS

More than 30% of clients, after a conflict is resolved by a customer service manager or a supervisor, return and become regular customers. Sometimes, this proportion increases to 50%. How can you benefit from conflict situations in online business and calm a difficult client? What will be discussed: How to properly work with problematic clients […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 20 minutes to read
Post author # Copywriting, Manual

HOW TO CREATE A UNIQUE SELLING PROPOSITION

Do you know what sets you apart from competitors? The answer to this question will help you create your unique selling proposition (USP). The goal of the USP is to interest your customer with an offer they can’t refuse and will want to share with friends. Let’s understand what the USP is all about. What […]

Post author Oksana Gunko
Post date March 19, 2024
Reading time 10 minutes to read
Post author # Copywriting, Manual

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