CROWD MARKETING: WHAT IS IT?
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Crowd marketing skillfully combines the concepts of crowd and marketing to increase brand or website awareness. It leverages social media, forums, marketplaces and various platforms visited by target users with feedback comments that offer nuanced recommendations.  Organically incorporated crowd-links in comment texts are seen by search engines as natural, not promotional, boosting site rankings without risking […]

HOW TO CREATE AN EXCELLENT LEAD MAGNET FOR YOUR LANDING PAGE
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A lead magnet is a tool commonly used in internet marketing to collect contact information from website visitors (leads). It is designed to attract potential customers without a direct cost. To receive the offered gift, consumers are required to provide their contact details on the website. This could be as simple as an email address […]

WHAT IS STEALTH MARKETING?
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Stealth marketing is a set of measures aimed at creating a stable positive image of a brand or a specific product. Its unique feature is that no one suspects the actual fact of the product’s promotion, as the advertising in this case is veiled. What Will Be Discussed Stealth Marketing Objectives In the process of […]

HOW TO CREATE A THANK YOU PAGE FOR YOUR WEBSITE
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A Thank You Page is a page displayed on the website after a visitor completes a target action, for example, placing an order. Quite often, marketers forget about this important element, so having a full-fledged thank-you page will significantly distinguish you among competitors and work for you daily and around the clock. What We Will […]

HOW TO WORK WITH DIFFICULT CLIENTS
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More than 30% of clients, after a conflict is resolved by a customer service manager or a supervisor, return and become regular customers. Sometimes, this proportion increases to 50%. How can you benefit from conflict situations in online business and calm a difficult client? What will be discussed: How to properly work with problematic clients […]

HOW TO CREATE A UNIQUE SELLING PROPOSITION
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Do you know what sets you apart from competitors? The answer to this question will help you create your unique selling proposition (USP). The goal of the USP is to interest your customer with an offer they can’t refuse and will want to share with friends. Let’s understand what the USP is all about. What […]

WHAT IS ZIPF’S LAW IN COPYRIGHTING?
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Zipf’s Law is the first mathematical pattern associated with the study of language. It is used in linguistics, informetrics, and more recently in copywriting. In mathematics, this law falls under the category of Pareto distribution, which is a statistical distribution method. It is thanks to this parameter that the analysis of texts from the perspective […]

WHAT IS A CALL-TO-ACTION OR CTA
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In marketing, a call-to-action (CTA) is a brief instruction for the target audience that includes a concise sales proposition and a list of reasons to take advantage of the opportunity right here and right now. As a rule, a call-to-action is based on an imperative verb, such as “call”, “learn”, “sign up”, and so on. […]

WHAT IS STORYTELLING?
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Storytelling is both a marketing technique and an art. The storytelling method is so cool that it is used not only by screenwriters and writers, but also by advertisers, psychologists, managers, and businessmen. We will talk about storytelling in business and marketing. In the world of modern advertising, the marketers’ focus has shifted from traditional […]