8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту
8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT
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Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

  • Post author Vlad Taran
  • Post date September 11, 2025
  • Reading time 10 minutes to read
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Setting up Local Services Ads
GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS
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Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

  • Post author Vlad Taran
  • Post date May 14, 2024
  • Reading time 10 minutes to read
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A/B testing in Google Ads
A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE
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What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]

  • Post author Vlad Taran
  • Post date February 22, 2024
  • Reading time 10 minutes to read
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