July 2024
How to analyze Google Ads in 30 minutes
At the webinar, you will learn which audit metrics are the most important and which ones should be analyzed later. You’ll also discover how to assess the accuracy of conversion data and what to focus on beyond the marketing gold standards—CPL and ROAS.
After the webinar, you’ll be ready to conduct your own express audits of Google Ads Management. That’s because you’ll have our checklist. Additionally, Mykola Lukashuk will demonstrate how to conduct an audit on a real project.
What is the webinar about?
- How to assess the accuracy of conversion metrics.
- What to consider beyond CPL and ROAS.
- Audit of Google Ads Management.
- Campaign types, checklist of essential campaigns.
- Ad optimization.
- Common mistakes.
- Match types, search terms.
- DSA.
- Smart, Local Ads.
- Performance Max.
- Analysis of Google Ads results.
- Profitability.
- Scaling.
Why participate?
Useful tips from professionals
The speakers will share proven effective strategies, introduce new report automation features, and showcase implementation examples.
All the latest updates in a convenient format
A comprehensive approach will save you time, and complex terms will be explained in simple words. The speakers will also cover common mistakes so you can avoid them.
Methods you can implement right away
Our speakers present information from simple to complex, making it easy for beginners while still engaging for professionals.
Speakers
Mykola (Nick) Lukashuk
Meet Mykola, a Google and Microsoft-certified digital marketing professional with over 10 years of experience in business development and marketing automation. Mykola’s meta-skills combine marketing and programming expertise, allowing him to understand the intricacies of setting up and operating conversion tracking systems.