April 2024
Google Analytics 4 has been updated. How can ecommerce adapt?
At the webinar, experts will discuss the custom reports businesses should set up to get a complete picture of sales and conversions, as well as how to use the new Google Analytics 4 like a pro.
Register for the webinar to learn how to leverage GA4 for data-driven decision-making and gain deeper insights into performance metrics that may not appear in GA4’s standard reports.
What is the webinar about?
- Why did Google switch to Analytics 4?
- Differences between Google Analytics 4 and Universal.
- New features and capabilities of Google Analytics 4.
- Top 5 reports in GA4 for an e-commerce project.
- What are multi-channel funnels and how to work with them?
- How to create a custom report in Google Analytics 4?
- Setting up segmentation and evaluating the effectiveness of a specific channel.
- Why is the number of transactions different in the admin panel, Google Ads, and GA4?
- Drawbacks and common mistakes in Google Analytics 4 setup.
Why participate?
Useful tips from professionals
The speakers will share proven effective strategies, introduce new report automation features, and showcase implementation examples.
All the latest updates in a convenient format
A comprehensive approach will save you time, and complex terms will be explained in simple words. The speakers will also cover common mistakes so you can avoid them.
Methods you can implement right away
Our speakers present information from simple to complex, making it easy for beginners while still engaging for professionals.
Speakers
Mykola Lukashuk
Meet Mykola, a Google and Microsoft-certified digital marketing professional with over 10 years of experience in business development and marketing automation. Mykola’s meta-skills combine marketing and programming expertise, allowing him to understand the intricacies of setting up and operating conversion tracking systems.
Vlad Taran
Vlad is responsible for the core Google Ads strategy for Ukrainian and Western clients at Marketing Link. What sets Vlad apart is his commitment to a consultative approach to marketing, ensuring that clients receive personalized solutions tailored to their unique needs. He keeps up with the latest Google trends and eagerly shares them in his blog.