You will see my ideas and sarcastic remarks. I hope this will encourage you to draw your own conclusions and make it clearer to you how this giant machine works.

Marketing mix is used by all business owners and marketers, but not everyone realizes it. In this article, we’ll look at the most important points and examples so that you can implement them in your business strategies.

RFM analysis is the evaluation of a customer base using three criteria: recency of purchase (Recency), frequency of purchases (Frequency), and total expenditure (Monetary).

The New York Times called ChatGPT “the best artificial intelligence chatbot ever to be made available to the public”. We compared content creation services and came up with some interesting conclusions.

On one hand, information from customers helps to learn about the needs of the target audience and improve the business. On the other hand, the opinion of customers greatly influences the formation of perceptions about the company.

On October 8, 2024, the SparkTogether marketing conference finally took place in person in Seattle, and part of the Marketing Link team happily joined the event.

In this article, we will look at what GDPR is and how to bring your website into compliance with European legislation.

Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. Let’s examine how to best choose a name for your business using the example of a clothing store.

SWOT analysis is based on four aspects: Strengths, Weaknesses, Opportunities, and Threats. In this article, we will examine each of these in detail.